Privacy policy
Last updated: September 23, 2026
YORU™ (“YORU,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, make a purchase, communicate with us, interact with our advertising, or otherwise use our services.
By using our website and services, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
YORU™ operates an online store offering sleep and wellness products.
Trading Name: YORU™
Website: YORU™
Email: info@yorusleep.com
For purposes of applicable data protection laws, the entity identified above is generally responsible for determining how your personal information is processed, except where another party acts independently as a controller.
2. Information We Collect
Depending on how you interact with YORU™, we may collect the following categories of information.
Contact information, such as your name, email address, telephone number, billing address, and shipping address.
Order and transaction information, including products purchased, order history, shipping method, discounts, returns, refunds, and transaction details.
Payment information. Payments are generally processed by third-party payment providers. YORU™ does not necessarily receive or store your complete payment card details. We may receive limited information about the payment, such as payment status, payment method, and transaction identifiers.
Account information, if customer accounts are available, including login information and account preferences.
Customer service information, including messages, support requests, return requests, reviews, feedback, and other communications you send us.
Device and technical information, such as IP address, browser type, device type, operating system, identifiers, and information about how your device interacts with our website.
Website activity, including pages viewed, products viewed, links clicked, cart activity, checkout activity, referring pages, and interactions with our website.
Marketing information, including your marketing preferences and, where applicable, information about your interaction with our advertisements, emails, or campaigns.
3. How We Collect Information
We may collect personal information:
- Directly from you when you place an order, complete a form, contact us, or otherwise provide information.
- Automatically through cookies and similar technologies when you use our website.
- From service providers that help us operate our business.
- From advertising, analytics, ecommerce, payment, fulfillment, and marketing partners where permitted by law.
- From publicly available or other lawful sources where appropriate.
4. How We Use Your Information
We may use personal information to:
- Process and fulfill orders.
- Process payments and refunds.
- Deliver products and provide tracking information.
- Communicate with you regarding your orders.
- Provide customer support.
- Process returns, refunds, and warranty or trial requests.
- Maintain and improve our website.
- Personalize your shopping experience.
- Detect, investigate, and prevent fraud, abuse, security incidents, and unlawful activity.
- Maintain business and transaction records.
- Measure website and advertising performance.
- Understand how customers interact with YORU™.
- Improve our products, services, marketing, and customer experience.
- Send marketing communications where permitted by law.
- Show or measure advertising where permitted and subject to applicable consent requirements.
- Comply with legal, regulatory, tax, accounting, and other obligations.
- Establish, exercise, or defend legal claims.
5. Legal Bases for Processing
Where laws such as the GDPR require us to identify a legal basis, we may process personal information based on:
Performance of a contract: for example, processing your order, accepting payment, arranging delivery, or handling a return.
Legitimate interests: where processing is reasonably necessary to operate, protect, and improve our business, provided those interests are not overridden by your rights.
Consent: where you have given us permission, such as for certain cookies or marketing activities.
Legal obligations: where processing is necessary to comply with applicable laws or regulations.
The appropriate legal basis depends on the specific processing activity and applicable law.
6. Shopify
Our online store is powered by Shopify.
Shopify provides the ecommerce infrastructure that enables us to offer our products and services to you. In connection with operating our store, information may be processed by Shopify and its affiliates in accordance with their respective privacy practices and applicable agreements.
You can learn more from the Shopify Privacy Policy.
7. Payments
Payments may be processed by Shopify Payments and/or other payment providers made available at checkout.
Payment providers may collect and process information necessary to authorize and complete your transaction, prevent fraud, and comply with financial regulations.
Their processing of personal information may also be governed by their own privacy policies.
8. Cookies & Similar Technologies
YORU™ and our service providers may use cookies, pixels, tags, local storage, and similar technologies.
These technologies can be used to:
- Keep the website functioning properly.
- Remember preferences.
- Maintain shopping-cart functionality.
- Improve website performance.
- Understand website traffic and customer behavior.
- Measure marketing campaigns.
- Prevent fraud and improve security.
- Personalize content or advertising where permitted.
Where required by law, non-essential cookies and similar technologies will be used based on your consent.
You may be able to manage your cookie preferences through our cookie consent interface and/or your browser settings.
Disabling certain cookies may affect website functionality.
9. Analytics & Advertising
We may use analytics and advertising services to understand website performance and improve our marketing.
Depending on our active technology stack, these services may include platforms such as Meta and Google.
These technologies may process information about your device and interactions with our website to measure conversions, understand campaign performance, build audiences, or deliver advertising where legally permitted.
Where required, advertising and analytics technologies will only be activated after obtaining the appropriate consent.
Important: This section should be updated to reflect the actual analytics and advertising tools YORU uses at launch.
10. Email & Marketing Communications
Where permitted by law, we may send you information about YORU™ products, offers, launches, or other marketing communications.
Where consent is required, we will request it before sending applicable marketing communications.
You can unsubscribe from promotional emails at any time using the unsubscribe link included in the message.
Even if you unsubscribe from marketing, we may continue sending transactional or service communications necessary to manage your orders or relationship with YORU™.
11. How We Share Personal Information
We may disclose personal information to third parties that help us operate YORU™, including:
- Ecommerce platform providers.
- Payment processors.
- Shipping and logistics providers.
- Warehousing and fulfillment partners.
- Customer-support providers.
- Email and communications providers.
- Analytics providers.
- Advertising and marketing platforms.
- Fraud prevention and security providers.
- IT, hosting, and technology providers.
- Professional advisers such as accountants, lawyers, and insurers.
We may also disclose information when reasonably necessary to comply with law, enforce our agreements, protect our rights or the rights of others, investigate fraud or security issues, or respond to lawful requests.
If YORU™ undergoes a merger, acquisition, financing, restructuring, sale, or transfer of business assets, personal information may be disclosed or transferred as part of that transaction subject to applicable law.
12. International Data Transfers
YORU™ may use service providers located in countries other than the country where you live.
As a result, your personal information may be processed or stored internationally.
Where required by applicable data protection law, we use appropriate safeguards for international transfers, which may include adequacy decisions, contractual protections, or other legally recognized mechanisms.
13. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing services, maintaining business records, resolving disputes, preventing fraud, and satisfying legal, tax, accounting, or regulatory obligations.
Retention periods vary depending on the type of information and applicable legal requirements.
When personal information is no longer reasonably required, we may delete or anonymize it in accordance with applicable law.
14. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no internet transmission, electronic storage system, or security measure can guarantee absolute security.
Customers should also take reasonable steps to protect their account credentials and devices.
15. Your Privacy Rights
Depending on where you live, you may have rights concerning your personal information.
These may include the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of personal information.
- Request restriction of certain processing.
- Object to certain processing.
- Withdraw consent where processing relies on consent.
- Request portability of certain information.
- Opt out of certain marketing communications.
- Lodge a complaint with an applicable data protection authority.
These rights are subject to applicable legal requirements, exceptions, and verification procedures.
To submit a privacy request, contact:
info@yorusleep.com
We may need to verify your identity before processing certain requests.
16. European Economic Area, United Kingdom & Switzerland
If you are located in the EEA, UK, or Switzerland, additional data protection rights may apply to you.
Where the GDPR or similar legislation applies, you may have rights to access, rectify, erase, restrict, port, or object to processing of your personal data, as applicable.
Where processing is based on consent, you may withdraw your consent without affecting the lawfulness of processing that occurred before withdrawal.
You may also have the right to lodge a complaint with your local supervisory authority.
17. United States Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state law.
Depending on the law and circumstances, these may include rights to:
- Know or access personal information.
- Correct personal information.
- Delete personal information.
- Obtain a portable copy of certain information.
- Opt out of certain targeted advertising, sharing, or sales of personal information as those concepts are defined under applicable law.
- Limit certain uses of sensitive personal information where applicable.
- Appeal certain decisions regarding privacy requests.
We will not discriminate against you for exercising applicable privacy rights.
If YORU™ engages in activities legally defined as the “sale” or “sharing” of personal information or targeted advertising, we will provide applicable opt-out mechanisms where required.
18. Children's Privacy
YORU™ products and services are not intended for children to purchase independently.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe a child has provided us with personal information unlawfully, please contact us so we can investigate and take appropriate action.
19. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
YORU™ does not control the privacy practices of independent third parties. We recommend reviewing the privacy policy of any third-party website or service you use.
20. Automated Decision-Making
Certain service providers may use automated systems for purposes such as fraud detection, payment authorization, security, or ecommerce functionality.
Where applicable law grants specific rights regarding automated decision-making with significant legal or similarly significant effects, those rights will be respected.
21. Do Not Track & Privacy Signals
Some browsers and devices allow users to send privacy preference signals.
Our response to these signals depends on applicable law and the technical capabilities of our ecommerce and advertising systems.
Where legally required, we will recognize supported opt-out preference signals in accordance with applicable requirements.
22. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, technology, services, legal obligations, or privacy practices.
When we update this policy, we will revise the “Last updated” date at the top of this page.
Material changes may be communicated through additional methods where required by law.
23. Contact Us
If you have questions about this Privacy Policy or would like to exercise an applicable privacy right, contact:
YORU™ Privacy Team
Email: info@yorusleep.com